Tell me the first thought that comes to mind when you see this brand name.
If you’ve answered Abalone (their best seller!), you’re absolutely right!
New Moon is an established household brand name in Singapore since 1959, which I’m sure many of you are no stranger to – in fact, ever since I’ve been
domesticated married I’ve purchased from the brand simply because of trust in the brand, as winners of the Heritage Brand Award by ASME – from the usual Abalone as gifts to family during the lunar new year, to rice, cooking sauces and even their paste for soup! (Just FYI, their bah kut teh mix packet tastes incredibly good!)
When I accepted this advertorial from Nuffnang last year, I did not even know what brand it was that we are working with. All we were told were that it was for a trusted Singaporean brand that’s making a collagen drink, and to come down for a taste test – which would then determine how the drink would taste like based on our votes!
First, we got a skin check to evaluate our skin condition. I am unable to remember my scores now but I did recall scoring really low in the moisture and collagen category – alas, I’m 30 this year and you can’t escape the fact that everyone ages!
Then, we took a blind taste test.
Different flavors, different concentrations of sweetness…
And then we cast our vote – for the taste test, the flavor, even the packaging (without branding)!
We were then sent the drinks (we still didn’t know what brand it was – the bottles came unlabelled!) and tried it out for a month straight. I loved it! My skin was going through a phase (dry, peeling from my prescribed doctor’s product for my acne) back then but I thought that my skin felt more supple and moisturized than it did before. That was my honest feedback to my manager and we even did a skin check to boot!
And finally, many moons later… (sorry, I couldn’t resist that pun)
Tadah! The collagen drink has been developed!
Presenting the latest contender in the collagen drink market…
The brand turned out to be New Moon – what a pleasant surprise! It was their latest addition to their already wide range of products in a new category, Beauty – and the products were all decked out in an attractive and pretty pink packaging!
Not sure if you remember me saying this, but I’ve said it on my Dayre before that I have a habit of taking collagen drinks especially when I travel to Japan because it’s just readily available in all their convenient stores – and I was glad to find out that New Moon’s collagen drinks are all made & packed in Japan + certified Radiation-free!
This little bottle of power-packed goodness contains:
- A whooping 13,000mg of collagen (fish collagen peptide)
(as compared to the usual 2,500 – 5,000mg drinks in the market, and no fishy taste or smell while promoting smooth, firm & healthy skin!)
- Maqui Berry / Blueberry Extracts
(These berries c ontain anthocyanins and plant polyphenols which protect skin against harmful effects of free radicals – in fact, Maqui berries have the highest anti-oxidant properties based on the ORAC chart for calculating antioxidant values!)
- Glutathione (Hithion extract)
(A strong antioxidant which prevents pigmentation by scavenging free radicals and peroxides that induce melanin formation)
- Hyaluronic Acid
(Boosts skin hydration)
- Vitamins C, B1, B2, & B6 & Ceramide
(Works together with collagen to refine & firm skin – ceramide supports the skin’s matrix to protect against moisture loss!)
All these ingredients are pretty familiar to me with the exception of Glutathione – did a little more in depth reading about it! Essentially, Glutathione is an antioxidant which is usually synthesised by the body and is claimed to be the “mother of all antioxidants” by a huffington post writer – it treats a whole slew of diseases as it does tissue building & repairwork, as well as making chemicals & proteins needed by the body and for the immune system. It helps to improve the health of every cell in the body, particularly skin, hair and nails and gives you a radiant glow due to healthy cell state as well as reduced toxicity in the body!
Now that’s one fine ingredient to me!
It is recommended to consume 1 bottle of the New Moon Inner Radiance Collagen drink after dinner, or before bedtime as that’s when our skin’s metabolic rate are most active, and that is what I do! I pop 2 bottles into my fridge every other day and drink it up while unwinding or reading news articles before I snooze off into lala-land.
The New Moon Inner Radiance Collagen drink does not have a fishy taste or smell (god knows I hate that and am super sensitive to smells) and I can vouch for it – all you can taste would be those of berries (Maqui & Blueberries) and tropical fruits! I’ve definitely tasted really bad collagen drinks before but this one was pleasant and went down quite well despite the viscosity (due to the high collagen content!)
However, it does taste a little sweet to me sometimes, so this is what you can do if you find the drink a little too sweet for your liking!
Simply mix it in with a blander drink that could do with some flavoring – either iced tea, or iced soda!
I guess that makes the consuming process a little long but I often find one small bottle a little short to enjoy too! Here’s me enjoying my tea with the New Moon Inner Radiance collagen drink instead of sugar syrup! It adds a flavor to my tea and I do like the end result very much! I guess that’s also because the tropical fruits flavoring were specially formulated to cater for asian tastebuds!
You can also try this with fizzy soda, water, or even fruit juice! Don’t worry about the drink turning a little cloudier – there are sediments from the natural fruit extracts and it doesn’t affect the quality of the drink!
It retails for $69 in all leading supermarkets, pharmacies, petrol kiosks and selected departmental stores!
Win a trip to JAPAN with
New Moon Inner Radiance Collagen Drink!
Yes, Japan! My favorite country to be hehe *heart eyes*
Purchases made during the promotional period of 1st April – 31st May will be entitled to participate in a lucky draw where 5 lucky winners and THEIR plus ones will be able to choose their return ticket destinations in Japan – Tokyo, Osaka, Nagoya or Fukuoka!
And the best part?
As a Singaporean brand (New Moon, I’m proud of you!) and in view of the SG50 celebrations,
New Moon’s offering a special SG50 discount of a whooping 50% off their collagen drinks!
That makes it just S$34.50 for 10 bottles of collagen drinks – which is arguably one of the best prices in the market for THAT amazing amount of collagen it has in a bottle!
It’s almost May… are you thinking what i’m thinking?
Mother’s day will descend upon us faster than you know it and I think it’s time to stock up on some drinks for myself and mummy dearest who loves collagen drinks too! *zooms off to nearest petrol kiosk*